The Measurement Demystified Mini-Workshops

NEW FORMAT:  All you need to know about measurement and reporting to create your own strategy delivered in three self-contained mini-workshops.

$199 Members | $299 Non-Members for each mini-workshop *

$499 Members | $749 Non-Members for all three mini-workshops *

Upcoming Workshop Dates

Workshop One: Reasons to Measure, Efficiency and Effectiveness Measures
September 16, 9-1 ET with follow-up session on September 23, 9-10.30 ET

Workshop Two: Outcome Measures and Measurement Selection
October 14, 9-1 ET with follow up on October 25, 9-10.30 ET  

Workshop Three: Reporting and Strategy

November 11, 9-1 ET with follow-up on November 18, 9-10.30 ET

* Please call Andy Vance at 309-696-1382 to book a group reservation at a discounted rateRegister Now!

Join us to learn how to put measurement and reporting theory into practice at CTR’s Virtual Measurement Demystified Workshops. We will cover all the important topics from our recently released book Measurement Demystified: Creating Your Own L&D Measurement, Analytics and Reporting Strategy published by ATD. (Each participant will receive a copy ahead of their first workshop along with assigned prereading for each session.)

The workshop includes lots of discussion, case studies, and individual assignments. We will cover all of the key elements of measurement, reporting, and management of L&D, including the just released SEC rule for human capital disclosure and the ISO standard for public reporting.

There will prework reading from our book for each session as well as homework assigned at the end of each session. We will review your homework and provide additional guidance at follow-up sessions scheduled about one week after each four-hour workshop.

Topics Covered in Each Workshop

Mini-Workshop One: Reasons to Measure and Efficiency & Effectiveness Measures

September 16,9-1 ET with follow-up session September 23 9-10:30 ET

  • Introduction to the TDRp framework
  • Difference between measurement, analytics and reporting
  • The four reasons to measure
  • Introduction to the three types of measures
  • Need for a balance of measures
  • Focus on efficiency measures
  • Focus on effectiveness measures

Homework: Complete the case study to identify efficiency and effectiveness measures

Mini-Workshop Two: Outcome Measures and Measurement Selection

October 14, 9-1 ET with follow up session on October 25, 9-10:30 ET

  • Outcome measures
  • Exploration of the Phillips methodology to isolate impact. Compare to Kirkpatrick
  • Selecting the right measures for your programs and initiatives
    • For strategic programs
    • For non-strategic programs
    • For department initiatives
  • Creating a measures Library
  • Human capital reporting: SEC rule and ISO guidelines

Homework: Create your own list of measures, including measures to meet the SEC rule

Mini-Workshop Three: Reporting and Strategy

November 11, 9-1 ET with follow-up session November 18, 9-10:30 ET

  • The five types of reports
  • Scorecards and dashboards
  • Program evaluation and custom analysis reports
  • The concept of running learning like a business
  • The three TDRp management reports
    • Program
    • Operations
    • Summary
  • How to use the management reports to run L&D like a business
  • Creating your own measurement and reporting strategy
  • Implementing your strategy

Homework: Create your own program and operations reports

Participants Will Leave With

  • A deeper understanding of measurement and reporting as well as how to manage human capital
  • Draft lists for effectiveness, efficiency, and outcome measures for their organization
  • Draft program and operations reports for their organization

 Who Should Attend

  • Anyone in L&D or HR responsible for managing people, programs, or budgets including the department head, program managers, directors, performance consultants, and client managers
  • Anyone in L&D or HR responsible for measurement and evaluation or data analytics
  • Anyone in a consulting or vendor organization who would like to help clients improve their measurement, reporting, and management of human capital

 Workshop Format

Workshops are limited to 15 participants. Pre-workshop reading will be available approximately four weeks prior to the workshop. Homework assignments will be made at the conclusion of each workshop.

We recommend having two or three individuals from the same organization attend together so they can discuss and apply the concepts in real time.


Contact Dave Vance with questions or request for more information.

Custom, Virtual Workshops Available for Your Organization

Virtual Measurement and Reporting Workshops are available for departments within your organization. We will tailor these workshops to address your organizations challenges and priorities. Events last from one  to five days and may be spaced out over several weeks to suit your schedule.

See our Virtual Workshops page for more information.