Measurement Demystified

Measurement Demystified

Measurement Demystified:

Creating Your L&D Measurement, Analytics, and Reporting Strategy

Are you struggling with defining value within your learning organization? Do you find measurement and reporting daunting?

This book provides you with all of the knowledge you need to create immediate value and impact in your learning organization.

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You can’t improve what you don’t measure. Knowing how and what to measure is critically important if you want to improve performance.

Talent development professionals have been slow to embrace measurement methods due to the lack of standards and complexity of the talent development function. However, having a well-thought-out measurement and reporting strategy could make the difference between program failure and success.

Measurement Demystified: Creating Your L&D Measurement, Analytics, and Reporting Strategy is a ground-breaking book that lays the foundation for a straightforward measurement, analytics, and reporting strategy for L&D and talent development practitioners. This book helps practitioners:

  • Select and use the right measures for the right circumstances
  • Select, create, and use the right type of reports, and
  • Create a comprehensive measurement and reporting strategy

This book breaks it down in simple terms, providing a common language and easy-to-use structure.

What You Will Learn From This Book

  • The reasons to measure and why Talent Development Reporting principles (TDRp) are critical to communicating and understanding
  • The three types of measures needed in every strategy
  • The five types of reports and how to select the right ones
  • A comprehensive explanation of effectiveness and outcome measures—two measures that form the subjects of many books on evaluation
  • Guidance on how to create a robust measurement and reporting strategy
  • Implementation guidance on how to put all of the elements together

What’s Inside

Chapter BreakdownWho Should Read This Book

If you are a leader, manager, or individual contributor in learning or any HR function and want to improve your organization’s measurement, reporting, and management of human capital, this book is required reading. No previous knowledge of Talent Development Reporting principles is required. This book will provide all of the foundational knowledge you need to create impact.


About the Authors

David Vance

David Vance is the executive director of the Center for Talent Reporting. He is the former president of Caterpillar University, which he founded in 2001, until his retirement in 2007. Prior to this position, Dave was chief economist and head of the Business Intelligence Group at Caterpillar Inc. Dave received a bachelor of science degree from M.I.T., a master of science degree in business administration from Indiana University (South Bend), and a Ph.D. in economics from the University of Notre Dame. He was named 2006 Chief Learning Officer (CLO) of the Year by Chief Learning Officer magazine. He also was named 2004 Corporate University Leader of the Year by the International Quality and Productivity Center in their annual CUBIC (Corporate University Best in Class) Awards. Caterpillar was ranked number one in the 2005 ASTD Best Awards and was named Best Overall Corporate University in 2004 by both Corporate University Xchange and the International Quality and Productivity Center. Dave is a frequent speaker at learning conferences and association meetings. He conducts workshops on measurement and reporting and running learning like a business. He also organizes and hosts the Center for Talent Reporting’s annual conference. Dave teaches in the Ph.D. programs of Bellevue University and the University of Southern Mississippi as well as in the executive education program at George Mason University. He is the author of The Business of Learning: How to Manage Corporate Training to Improve Your Bottom Line.

Peggy Parskey

Peggy Parskey is the executive director of the Center for Talent Reporting. Peggy owns her own consulting firm, Parskey Consulting, enabling her clients to successfully implement strategic change initiatives that improve organizational and individual performance. Peggy has a deep background in performance measurement and leverages her expertise in management of change and organizational design to ensure sustainable capability. Peggy is certified in management of change methodologies both at the organizational and individual performer levels. She holds a bachelor of science degree in mathematics from Simmons College and two master’s degrees from the University of Chicago in statistics and business administration. Peggy is also a part-time principal consultant at Explorance. In this role, Peggy consults with organizations to develop talent measurement strategies, integrate measurement into talent processes, develop action-oriented reports, scorecards and dashboard for clients, and conduct impact studies to demonstrate the linkage between talent programs and business outcomes. Prior to working with the Center for Talent Reporting and Explorance, Peggy was employed at Hewlett-Packard, where she was responsible for global learning processes focused on creating best-in-class learning methodologies as well as enterprise wide evaluation for the L&D function. She has published several articles on measurement, chapters in two books, and is the co-author of the second edition of Learning Analytics, Using Talent Data to Improve Business Outcomes.

Editorial Reviews

“Dave Vance and Peggy Parksey have delivered a practical, flexible approach to data analytics and reporting—workable for organizations of any size. If you are an L&D professional, all the more tentative to start or proceed in these times of limited resources and uncertainty, let the authors show y ou how measurement and analytics can help you to create a compelling case for any business challenge.”
Kimo Kippen
Kimo Kippen
Founder, Aloha Learning
“At last, a truly comprehensive guide to measuring, evaluating, and reporting the outcomes of human capital development programs. Filled with clear definitions, helpful diagrams, and practical advice, this book will be a boon to learning professionals everywhere.”

Roy Pollock
Chief Learning Officer, The 6Ds Company;
Co-Author, The Six Disciplines of Breakthrough Learning
“Measurement Demystified is a must read for anyone in talent development. It provides a practical and comprehensive framework for measuring and reporting on industry accepted L&D metrics. This is the go-to handbook we’ve all been waiting for!”
Brenda Sugrue
Brenda Sugrue
Global Chief Learning Officer, EY
“Measurement Demystified provides a proven methodology I have used to drive business buy-in and award-winning results. This is a must-read for talent leaders of the future.”

Joshua Craver
Head of Executive Services, FIS