CTR Conference Part of CTR Week

Registration Desk
Registration Desk
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Center For Talent Reporting is Happy to Announce our 5th Conference in Dallas Texas, Feb 21-22 2018

The Center for Talent Reporting (CTR) is excited to host our fourth annual conference in Dallas February 21-22, 2018. If your interest is measurement, reporting, or management of learning and development (L&D) in particular or HR in general, this is the conference for you. We distinguish ourselves by bringing you industry thought leaders in an intimate setting where you have the opportunity and time to interact with them. Past participants have commented that this is the best conference they ever attended and if they could attend only one, this would be it. The conference begins Wednesday morning at 8.00 am and concludes Thursday at noon. We hope you will join us for what promises to be our best conference yet.

To see the full agenda, please visit www.ctrconference.com (to be updated)

Current Conference Slides 2017

Keynote speakers:

  • Jack Phillips, PHD, Chairman, ROI Institute
  • Kevin Oakes, CEO, i4cp

Presenters and Panelists:

  • Cushing Anderson, Program Vice President, IDC
  • Carrie Beckstrom, VP Learning and Performance, ADP
  • Jeff Carpenter, CEO, Caveo Learning
  • Josh Craver, Vice President Talent Management, Western Union
  • Toni DeTuneq, Director of Assessment and Development, National Security Agency (NSA)
  • Jeff Higgins, CEO, HCMI
  • Kimo Kippen, VP Global Workforce Initiatives, Hilton, and 2016 CLO of the Year
  • Paul Loone, Ph.D., Senior ROI Consultant, Verizon
  • Jean Martin, Talent Solutions Architect, CEB
  • John Mattox, II, Ph.D., Senior Consultant, CEB
  • Peggy Parskey, Assistant Director, CTR
  • Patti Phillips, Ph.D, CEO, ROI Institute
  • Laura Rexford, Director Loyalty and Measurement Strategy, Skillsoft
  • Gary Shafer, President, Caveo Learning
  • Brenda Sugrue, CLO, E4
  • Dave Vance, Executive Director, CTR

What Makes this Conference Unique

Unlike many other conferences, we focus specifically on measurement, reporting, and management. You will see these elements reflected in all sessions which means a more focused and productive use of your time. We invite only the top people in the field as speakers and panelists. There are no vendor presentations. Our relatively small size (100-150) better enables you to ask questions and interact with the speakers and other participants. For 2017, you’ll be able to meet with key speakers in a small group setting after their talk to get your specific questions answered. Our speakers are committed to our mission. Most are CTR Board or Advisory members and they will stay for the entire conference.

Who Should Attend

Program managers, measurement and evaluation specialists, analysts, and department heads from L&D and HR who have an interest in the measurement, reporting, and management of human capital will benefit most from this conference.  If you are interested in implementing Talent Development Reporting principles (TDRp), you will have an opportunity to learn the basics and learn from those who have already implemented the process. The conference will benefit both newcomers to TDRp as well as experienced practitioners with sessions appropriate to both.  Last, if you just want to improve your business acumen and become a more strategic business partner in your organization, this conference is for you. (Note: This conference really does focus on measurement, reporting and management so no sessions on instructional design, mobile or LMS.)

Why You Should Attend

Join us if you want to be on the cutting edge of measurement, reporting, and management in our field. With multiple tracks you can quickly get an excellent introduction to these topics, or if you already are knowledgeable, get to the next level. Learn what questions you should be asking to have greater impact and what your department needs to do next. Gain valuable insights from others who have already implemented TDRp or other successful measurement and reporting approaches, including tips on managing the change and securing sponsorship.

Difference Between Conference and Workshop

We are often asked how the conference differs from the two-day TDRp Basics workshop. The conference is designed to cover a number of topics including TDRp, business and financial acumen, industry trends, other measurement topics, and current topics of interest at a relatively high level. In contrast, the workshop is designed as two-day deep dive into just one topic, TDRp, where the components of TDRp will be examined in great detail with the help of case studies. The conference will expose the participant to a number of speakers in both keynotes and breakout sessions while the workshop will be facilitated by Dave Vance and Peggy Parskey. Many more will attend the conference (100-150) than the workshop (15-20). So, if you want a broader, higher-level experience which exposes you to numerous topics and speakers, come to the conference. If you want a deep dive into TDRp and you would like to leave with a draft list of measures and reports for your own organization, come to the workshop. If you cannot decide between the two, come for both! We usually have about 20 participants who attend the workshop and stay for the conference, and we provide a $300 discount to make it an even better value for you.

Venue and Lodging

The conference will be conveniently located at the Dex Media Hotel & Conference Center on the grounds of the Dallas / Fort Worth (DFW) airport. We have reserved rooms at the Conference Center Hotel at the special rate of only $124 per night. Room availability is limited and you must reserve by January  31, 2018.  Call the Hotel & Conference Center at 800.731.6131 to reserve your room and be sure to mention the Center for Talent Reporting to get this fantastic rate. (Online reservations are not available.) Once you have claimed your baggage contact the hotel (972-453-0600) to request Courtesy Transportation and proceed to the lower level for pickup. Go to the Courtesy Van pickup location identified with Gray/White signage.

The hotel has an outstanding 25,000 square foot gym and fitness center, complete with a full size basketball and volleyball court, two indoor racquetball courts, two outdoor tennis courts, and a larger than Olympic size swimming pool. For walkers and runners, there is a paved path that winds throughout the lakes and woods of the scenic campus. After such a long workout, relax in a very welcoming lounge/game area.

Nearby Attractions

The quaint town of Grapevine is only 2.5 miles away with traditional Texas cuisine as well as Italian, French, Mexican, Southwestern, and Pacific Rim restaurants. There are three golf courses nearby: the Bear Creek Golf Course, the Cowboys Golf Club, and the Grapevine Golf Course. For those who love shopping, Grapevine has plenty of local shops as well as an Abercrombie and Fitch Outlet, Historic Downtown Shops, a Farmers Market, and the Grapevine Towne Center shops which offer more than 20 different stores. Local Transportation is provided by the hotel within a five-mile radius. (Contact the hotel Transportation Desk by calling 972-453-0600 or visit the desk located in the hotel lobby.)

CTR will provide roundtrip shuttle service to Grapevine every 20 minutes from 6pm-11pm on Wednesday, February 21th.

Dallas is 28 minutes away by taxi. Learn more about the Hotel and Conference Center here. To learn more about the town of Grapevine click here.

Your Investment

  • Members $999 / Non-Members $1,199 after December 31, 2017

Combine the Annual Conference with other events during CTR Week for even greater savings:


Regular Rates: After December 31, 2017

EventsMember/Non-Member PriceYou Save
Conference plus 1 Pre Conference Workshop$1,998 / $2,398$300
Conference plus 1 Post Conference Workshop$1,298 / $1,598$100
Conference plus Two Post Conference Workshops$1,597 / $1,997$200
Two Post Conference Workshops$698 / $898
Attend All Four CTR Week Events$2,596 / $3,196$500

Hotel: Dex Media Hotel & Conference Center


2200 West Airfield Drive
Dallas, TX 75261

Visit Hotel Website

Click here to get directions to the Dex Media Hotel & Conference Center.

Ground Transportation

Dex Media Hotel & Conference Center, provides free shuttle rides from all DFW terminals. The following steps should be followed to insure an expedient transfer:

  1. Deplane and proceed to your assigned baggage claim location and claim all checked luggage.
  2. Contact DMHCC by calling 972-453-0600
  3. Request Courtesy Transportation, and provide the following information: Name and Location – Terminal and Gate number
  4. Proceed to the lower level and go to the Courtesy Van pickup location identified with Gray/White signage. Dex Media will advise of an approximate waiting time.

Return Shuttle to DFW International Airport is available every half-hour, between the hours of 5:00 am – 1:00 am. Advance reservations and meeting in the Main Lobby 15 minutes prior to departure are strongly recommended.

CTR members can access the 2017 session presentations and resources in the Members Only Resource Center on the CTR website after the Conference.