Welcome to TDRP and the Center for Talent Reporting

Welcome to the website for Talent Development Reporting Principles (TDRp) and its home, the Center for Talent Reporting. TDRp is a groundbreaking, industry-led initiative to bring standard principles and reporting to all human capital processes. The effort was launched in October 2010 by Kent Barnett from Knowledge Advisors and Tamar Elkeles from Qualcomm. They brought together thought leaders and prominent practitioners to oversee the development of guiding principles, standard measures, statements, and reports – much like the Generally Accepted Accounting Principles (GAAP) provide for accountants. We started with learning and development, and we now have the framework in place including definition of measures and sets of standard statements and reports for all key human capital processes. Learn more about TDRp by reading our  Introduction to TDRp paper.

The Center for Talent Reporting (CTR) was formed in October 2012 as a 501c6 not-for-profit organization.  Our mission is to develop and promote the adoption of reporting standards for human capital that meet the needs of senior executives, talent management leaders, program managers, and other stakeholders. It is our vision that Talent Development Reporting principles are broadly accepted and widely employed as the world-class reporting standard for all human capital processes. Funding comes from memberships and our founding sponsors. Governance is provided by a nine-member board of directors, including a Standards Committee, and an Advisory Council. Members have access to a measures library (with over 500 measures), more than 60 sample statements and reports in excel, and detailed guidance on implementing TDRp. Click to find out more about ussponsorship opportunities and membership.

We hope you will find TDRp to be invaluable resource in managing your human capital and in demonstrating its value.


Dave Vance
Executive Director


Peggy Parskey
Assistant Director

What’s New!

New for 2015!

CTR Now Offers Custom Workshops and Coaching

CTR is pleased to announce that you can now schedule a custom TDRp workshop onsite and you can also arrange for coaching on your TDRp implementation. These are both great ways to accelerate your TDRp implementation and ensure its success.

The workshop may be one or two days and will be custom designed around your particular needs, including your own company and department goals. Typically, a workshop will include the following elements:

  • Introduction to TDRp
  • Review company and department goals
  • Aligning department goal to company goals
  • Determining the  impact of HR initiatives on company goals and outcome measures
  • Selecting the appropriate effectiveness and efficiency measures
  • Developing your organization’s  measures library
  • Setting goals for effectiveness and efficiency measures
  • Creating the first draft of your three TDRp reports
  • Managing the change within your organization
  • Developing your action plan

The goal of the workshop is to ensure all participants have a solid understanding of TDRp, how it will be implemented in their organization, and what will be required for success. At the conclusion of the workshop, participants will have a clear game plan for implementation, a draft list of measures, and a first draft of their three reports.

CTR will also provide coaching to help you successfully implement TDRp. Coaching may follow the custom workshop to help ensure your successful implementation or may be done separately. Our goal in coaching is to help you implement successfully. We will provide guidance and direction to help you select the appropriate measures and craft the reports. We realize some organizations would like more assistance and may want someone to actually create the reports for them, and for those we are happy to recommend consultants who have completed the TDRp Basics Workshop.

Financial Acumen By Jeff Higgins 10 to 11am CT- December 3rd

Attend this session to learn what you really need to know about financial measures, statements, and concepts. Jeff will focus on what you are likely to actually use in your role as an L&D or HR professional. The goal of the session is not to make you an expert in finance but to increase your understanding of the important concepts and terms and increase your confidence in talking about them.

Register Today: – https://attendee.gotowebinar.com/register/6687034369338898689

New Program Report

You asked us for an easier to read program report and Kevin Jones, Director of Research for CTR, has crafted one. Check out this new format for an L&D Program Report and let us know if you find it easier to construct, understand, and use. It contains the same information as the old one and meets all the requirements for an executive-level program report. Go to Resources > Sample Statements and Reports on the website and then select Learning & Development. Once at the Table of Contents select the NEW Program Report.

Roles and Responsibilities Document

We have developed roles and responsibilities for both the L&D department and the owner or sponsor of the goal for which the learning is to be developed. The roles and responsibilities reflect the TDRp approach to get upfront agreement with the sponsor on all aspects of the L&D program, including the expected isolated impact (or some proxy measure for success). The description can be found at Resources > Implementation Guidance and is part of the members-only content.

Guide to Business Acumen Resources

A Business Acumen Toolkit is now available which consists of a listing of recommended books, magazines, articles and online videos which will help members to develop and improve their business acumen.  The toolkit is available on the Members’ only page of the website.  The toolkit consists of four dedicated sections addressing:

  • Overall Business Acumen
  • Strategic & Planning Acumen
  • Financial Acumen
  • Execution Acumen

Sample Elevator Pitch for TDRp

In response to requests from our members, we have created an elevator pitch that anyone can use to describe the benefits of TDRp in under one minute. This is great to use when you have a chance encounter with someone and very limited time to share the benefits, like when you meet someone in an elevator or at the water cooler. Of course, you can modify this to suit your own organization and situation, but it provides a starting point for you. And you can also use it as an opening in a longer, planned introduction of TDRp. Find it at Resources > Communicating TDRp to Others where you can also find one and two-page overviews of TDRp and a six-slide introduction.

CTR Member’s only Page now up and running

CTR has created a new member’s only page filled with member’s only resources. This exclusive page includes links to the business acumen page, power points, worksheets, job aids, and direct access to the measures library. CTR will also be adding case studies and a community of practices page.  Stay tuned for more information!

TDRp Certification and Accreditation Process Document

CTR just released a thoroughly revised and updated document describing in detail the processes required for certification and accreditation. The document describes the certification process for individual practitioners and consultants, for software, and for organizations seeking accreditation. In particular, the new three gate process is described in detail along with a list of requirements for each gate. Find the document on the Home Page in the right-hand column.


CTR now has a twitter account. Tweet about CTR and TDRp at Center4TR

TDRp Certification Page Now Live

The CTR website now includes a Certification Page where you can find the latest version of the TDRP Certification document AND a list of individuals who have been TDRp Certified as well as a list of organizations which have been certified as TDRp compliant for their software or consulting practice. The first three individuals were certified last week and we expect more individuals to be certified soon along with our first organizations. For those organizations looking for help in implementing TDRp, please use this page as a resource to find TDRp Certified consultants and software. The page also provides great recognition for those individuals and organizations which have achieved certification – a rigorous, structured and demanding process to demonstrate competence in the use of TDRp principles, measures, statements and reports.

Total Rewards Sample Statements and Reports Now Available

Thanks to Kevin Jones, CTR’s Director of Research, we now have six sample statements and reports in both pdf and excel formats for the key process of Total Rewards (compensation and benefits). Take a look at these to get ideas on how to construct your own and which measures to use. See the Program Report in particular for a new format for program reports which our workshop participants tell us is much easier to construct and use. Members can use the excel version as a template to jump start creation of their own statements and reports. Find both versions at Resources > Sample Statements and Report > Total Rewards (at the bottom of the page) or Talent Processes > Total Rewards > Sample Statements and Reports. Direct questions and suggestions for other Total Rewards Reports or measures to Kevin Jones.

Featured Events

TDRp Workshop

April 8-9 Atlanta

Dave Vance and Peggy Parskey from the Center will conduct a hands-on, 2 day workshop covering all elements of TDRp including assumptions, principles, types and definitions of measures, and creation and use of statements and reports. They will also discuss how to manage human capital like a business, how to implement TDRp in your organization, and how to manage the required change. Registration is available online under Events > Workshops.

TDRp Presentation to Atlanta HR Leaders

November 18 Atlanta

Dave Vance will share Talent Development Reporting Principles (TDRp): A Standard for Measuring, Reporting, and Managing Human Capital with the HR Leadership Forum of Atlanta at their breakfast meeting on November 18th. Address is Cumberland Maggiano’s, 1601 Cumberland Mall SE, Atlanta, GA. For more information call 770-433-0340 or go to info@atlantahrleader.com

November 5 Rhode Island

Dave Vance will share Talent Development Reporting Principles (TDRp): New Standards for the Measurement, Management, and Reporting of Human Capital with the Bay Colonies ATD and SHRM chapters at a joint 8.15 am breakfast meeting on November 5th at New England Tech, East Greenwich. For more information and to register go to http://www.astd-baycolonies.org/event-1756224.

Industry News

CTR Concludes Second Annual TDRp Conference

The Second Annual TDRp Conference was held in Chicago October 22-24. The conference attracted 77 participants, almost double the number from the prior year. This year’s conference was extended by half a day and featured two keynotes, an industry thought leader panel and five breakouts each with three tracks. At the request of last year’s participants, this year’s conference included four case studies of organizations which have successfully implemented TDRp (ADP, Western Union, Bridgepoint Education, and Knowledge Advisors) and numerous business acumen sessions. A special dinner was held Thursday evening to honor Kent Barnett for his leadership to the profession by founding both KnowledgeAdvisors and the TDRp initiative. Many participants said this was one of the best conferences they had ever attended. The quality of the speakers & participants, the relevance of the content, the opportunity for networking, and the pace of each day were all cited as outstanding.

Norm Kamikow, Founder of CLO Magazine, Passes Away

Norm Kamikow, President and Editor-in-Chief at MediaTec Publishing, Inc, passed away unexpectedly on July 14. He was our friend and colleague, and he was instrumental in our profession’s growth and in building our community. If you don’t recognize the name, Norm is the person who started Chief Learning Officer magazine in 2002 and started the semi-annual CLO Symposia in 2004. He oversaw the Human Capital Media Group, the company’s portfolio of media properties focused on human capital management, including Chief Learning Officer, Diversity Executive, Talent Management, and Workforce magazines along with live and virtual industry events. Some may have thought that a publication like Chief Learning Officer magazine and an event like the CLO Symposium have always been around. But, of course, they have not. Someone had to have the idea and the courage to create them and then nurture and grow them to become the successes they are today. Someone had to make all of this happen. That someone was Norm.

ASTD Changes Name to ATD

At the May International Conference and Exposition (ICE) Tony Bingham, CEO of ASTD, announced that after 70 years ASTD was changing its name. The new name is the Association for Talent Development (ATD). The board and staff realized a change was necessary several years ago and have been working on it since to ensure a smooth transition. Tony explained that the profession has grown to encompass more than traditional training and many professionals in the field now have responsibility for leadership development, succession planning, performance and capability management, and organizational development. To better reflect this expansion of responsibility and to acknowledge the growing number of members outside of North America, the name was changed to ATD.

The New CTR 2014 Conference Website Has Launched

CTR had created a new 2014 TDRp Conference website. This site is contains information on the conference as well as the pre-conference workshop. Take a look at the agenda, meeting space, hotel, and speaker bios. Registration can be made through the conference site. We look forward to seeing all of you in October!

New CTR/TDRp Webinars

A new selection of CTR Webinars have been add to the website. CTR is offering three types of webinars to assist members and prospective members. These include an introduction to TDRp, implementation critical success factors, and a members only implementation guidance webinar.

Don Kirkpatrick Passes Away

Don Kirkpatrick, father of the Four Levels of evaluation and a good friend and colleague to many of us, passed away On May 9th. We will miss him but will always be grateful for his very significant contribution to our profession and for his wonderful character. His obituary follows. Dr. Donald L. Kirkpatrick passed away on May 9, 2014 at the age of 90. Don was a luminary in the training and development industry. His four levels of training evaluation created in the 1950s became the industry standard for measuring the impact of training programs. Don was the author of eight books on training evaluation and human resource management topics, including Evaluating Training Programs, 3rd edition. He was a dynamic speaker who made presentations worldwide. Don is fondly remembered for his use of the overhead projector and transparencies long after most had transitioned to electronic presentation media. Don was honored for his contribution to the training industry with numerous awards, including the ASTD Lifetime Achievement Award, ASTD Legend in Training and Development, ASTD Gordon M. Bliss Award and Training Magazine Hall of Fame membership. Don was also proud to be a U.S. Army veteran who served during World War II. Don’s work is carried on by his son, Jim, and daughter-in-law, Wendy, through their company, Kirkpatrick Partners. They are honored to be able to continue Don’s seminal work.

First TDRp Certifications Granted

CTR granted its first TDRp Professional Certifications on March 26. TDRp Professional Certification for practitioners requires attendance at a 2.5 day TDRp Basics Workshop, participation in four additional webinars, and the successful completion of eight work products to demonstrate mastery of the TDR principles and practices. The first TDRp Professional Certifications are awarded to Kendall Kerekes, Chris LeBrun, and Michelle Reider, all of KnowledgeAdvisors, a CEB company. Peggy Parskey, CTR Assistant Director and Director of TDRp Certification, commented, “The KnowledgeAdvisors team has implemented TDRp comprehensively across the organization. Through this process they have built a more robust process for aligning talent initiatives to business priorities and strategic goals. The KnowledgeAdvisors team is to be commended for being early adopters of this process and bringing it to fruition within their organization.”  The new Certification Page on CTR’s website will list all those who are TDRp Certified as well organizations which achieve certification for their TDRp compliant software or achieve accreditation for the TDRp consulting business.

Second Annual TDRp Conference Dates Announced

CTR announced that the Second Annual TDRp Conference will be held October 22-24 in Chicago at the DoubleTree Rosemont O’Hare hotel. “Last year’s inaugural conference sold out and we hope to have at least 80 join us this year in Chicago”, according to Dave Vance, CTR Executive Director. Like last year’s program, there will be tracks for those new to TDRp as well as those with experience. This year there will be a focus on case studies and more break outs along with more sessions devoted to building business acumen. Keynote speakers will include Patti Phillips from the ROI Institute, Mike Bollinger from Oracle, and Kent Barnett from Knowledge Advisors. Registration is now open at Events>Conference and an Early Bird discount is available. Like last year, the conference will follow the workshop earlier in the week (October 20-22).

CTR Has Grown to 250+ Members in 10 Countries

CTR now has 265 members in 10 countries and continues to grow. Members represent the following nations:

Argentina     Japan          Singapore                 United States

Canada          Iceland       South Africa

India              Malaysia    United Kingdom

First 2.5 Day TDRp Workshop Conducted in South Africa In response to feedback from 2013 TDRp workshop participants, the Basics Workshop has been extended to 2.5 days. The content is the same but more time has been provided for exercises, interaction, and creation of statements and reports for your own organization.   This workshop was offered for the first time in Johannesburg February 10-12 to 12 eager participants representing seven different South African companies. Reaction was very favorable. LRMG Sets Record for an In-house TDRp Workshop LRMG (Learning Resource Management Group), a South African headquartered consultancy, sent 27 of its employees, including the CEO, to a two-day TDRp workshop February 7-8 in preparation for using the TDRp methodology to provide higher value, more strategic consulting services to its clients in sub-Saharan Africa. LRMG had previously participated in a half-day TDRp workshop in November. LRMG has offices in Johannesburg and Cape Town South Africa, and Nairobi, Kenya.New Book on Human Capital Analytics Gene Pease, Boyce Byerly, and Jac Fitz-enz have just published a new book Human Capital Analytics: How to Harness the Potential of Your Organization’s Greatest Asset. They describe what is required for good measurement and in particular how you can optimize your investment. Gene is CEO and Boyce Chief Scientist of Capital Analytics, a company at the leading edge of statistical isolation and optimization for human capital initiatives. Wiley is the publisher.

Become a CTR Sponsor!

Sponsors receive numerous benefits including promotional opportunities, and individual memberships and free passes to events which may be used for employees or clients. Click the Sponsorship tab for more information.

2014 Workshop Dates Announced

Registration is now open for 2014 TDRp Workshops. Space is limited for these 2.5 day workshops so register early.

TDRp Certification and Accreditation Now Available

TDRp certification is now available for practitioners and software developers. TDRp accreditation is now available for organizations, including consultants. See the papers above for more information.